The brand Infiniti was introduced in 1989 by the Japanese firm, Nissan Motor Co Ltd. in the US as a luxury car. Today the company has expanded its operations in more than 15 countries worldwide. Due to poor marketing, the car could not compete well with its competitors Toyota’s Lexus and Honda’s Acura during initial years after it was launched. However, gradually with better advertising and launch of some award-winning models, the brand became a strong contender in the luxury car segment, with consistently growing sales.
During late 1990s and early 2000s, the Infiniti brand started losing much of its charm, but thanks to its rededicated effort to develop the powerful and dynamic line-up of sporty luxury cars, the brand almost saw a revival in the early part of 2000s. Its model, G35 almost turned the sale around for the company as it was voted the “Motor Trend Car of the Year” in 2003. A number of variants of G35 have been launched in subsequent years, and the company has redefined the brand Infiniti as “Japanese BMW”. Read More